1898

Neon

• Something new
• evaporated after krypton
• from liquid air
• a bright crimson line
• in Ramsay’s and Travers’
• spectroscope

Atomic number 10

• True neon lights
• shine bright reddish-orange
• Open, Cold Beer
• Eat Here

Neon signs

• Cinzano vermouth
• lit up in neon
• by Jacques Fonsèque, Paris, 1919.
• Packard
• lit up in neon
• by Georges Claude, Los Angeles, 1923.
• Eight O’Clock Coffee
• Camel cigarettes blowing smoke rings
• Kool cigarettes with a blinking penguin
• lit up in neon
• by Douglas Leigh, Times Square, 1933.